1. V-100 is the only commercial radio station that directly reaches the Muskegon African American Community.WUVS, or as it is more commonly known: “The Beat”, is not licensed as a commercial radio station. Legally, the Beat is not allowed to sell commercials on their air waves. However, V100 WVIB, is legally licensed as a Commercial Radio Station and can legally promote your business with :30 and :60 second commercials.  
2. V-100 reaches the vast majority of all age groups in the African American Community in MuskegonCounty.
3. While we love all types of music, V-100 plays R & B and Old School music from the 1970’s through today. Our music is positive and always fun.
4. V-100 is the “Voice” of the African American Community. We embrace the causes that are important to our listenership. If you group or charity needs help getting your message out there, call V-100 to help.
5. Announcer and Muskegon native Paul Mosby has 40 years of radio experience. His knowledge of music is amazing. Just ask him!
6. Advertising works on V-100. Our advertisers realize that when they advertise on V-100, they are reaching a large, active audience with serious spending power.
7. V-100 dominates the 25-54 year old African American listener. That listener is a prime candidate to buy an automobile, a new sofa, lawn furniture, clothing, groceries, etc. V-100 can sell the products that your business has on its shelves!
8. V-100 represents the West Michigan Lakeshore community. We exist to please our listen base – YOU!
9. Our advertising rates on V-100 are fair and competitive.   
10. Production on your commercial is included as part of the cost of advertising. Unlike other media outlets that charge a production charge to businesses, we include the price of producing a commercial in the overall cost of advertising. You can change your ad daily or weekly if you wish – at no additional cost!

For more information, call Rich Berry, Vice President and General Manager of V-100, WVIB for more information on advertising. Rich can be reached at 231- 903-0401. Or stop into our offices at any time at 3375 Merriam, Muskegon Heights, Michigan, 49444. No appointment necessary!